Ecommerce is becoming one of the most efficient ways for wholesalers to reach customers. According to data from Forrester, B2B ecommerce is currently a $559 billion industry, and is steadily growing by almost 19 percent each year. Now even small companies can afford to benefit from the opportunity that B2B ecommerce software offers. Giving your customers and reps an online order management system will ensure your business is poised for growth.
Customer service is just as important for manufacturers and wholesalers as it is for any other type of business. It is important to consider all points of your company’s interactions with customers to ensure their experience is positive from beginning to end. A poor experience with your company could lead to a dissatisfied customer and possibly a bad online review, and one bad review can have a bigger impact than 100 positive ones. Create a positive customer experience with these suggestions.
Online ordering systems set sales reps up for success by enabling them to do what they do well: sell. An online ordering system will give your sales reps the tools they need to manage their accounts quickly and effortlessly by giving them access to important customer account information. This in turn allows them to focus on strengthening relationships with their customers and increasing sales.
An online ordering system has many benefits for a business. It frees up sales reps, streamlines accounting, improves order accuracy, and increases efficiency. They also have a number of advantages for customers. Here are five ways your customers will benefit from an online ordering system.
E-commerce has lots of potential for small and mid-sized wholesalers. It provides a low-cost way of selling to your repeat and in-bulk customers. Wholesale and retail e-commerce are different and they require separate infrastructure. Are you making any of these costly wholesale e-commerce mistakes?
Marketing is just as important for wholesalers as it is for retailers, but wholesale marketing is slightly different from retail marketing. Wholesalers cannot simply copy the strategies of their retail counterparts. Instead, they have to adapt them to a business-to-business (B2B) environment. The following are some of the marketing nuances you should pay attention to if you are a wholesale company. These six tips cover everything from basic website design to reaching new markets and contacting leads.
There are many ways you can increase traffic, sales, loyalty, and efficiency, and some of them can be implemented in a single week. Here are five tactics you can implement in a week or less.
A B2B ecommerce system for manufacturing, wholesale, and distribution companies is fundamentally different from a B2C shopping cart. It needs special features not found and not required in online retailing. Trying to make a B2C system do the job of a B2B system will likely end in frustration. It is better to start with an ecommerce system that is specifically designed for your needs. Here are some key components that separate B2B ecommerce systems from consumer shopping carts.
Years ago, it wasn't uncommon to see buyers sitting at their desks thumbing through stacks of paper catalogs in search of a specific product, then filling out order forms by hand and hoping they copied down the product number correctly, or waiting on the phone listening to elevator music as they held for a sales representative. Thankfully, those days are over.
The internet has enabled us to not just find the products we are searching for more easily, but to evaluate them, check availability, and place our orders with just a few clicks. If your B2B business doesn’t offer your reps and dealers an online sales portal, here are a few reasons why you should:
Marketing at a trade show is a significant investment. Unless you happen to be located near a smaller, regional trade show, your travel, accommodations, space and exhibit will reach thousands of dollars. For small- and mid-sized wholesalers, the four- to five-figure price of advertising at a trade show may account for most of your annual marketing budget. Here are five ways for wholesalers to save money at trade shows, so that your costs do not become too much for your company.