There are few things more exciting than getting a new sale. After all, selling your product or service is the point of being in business. Finally getting that sale from a client is often the culmination of a lot of hard work.
However, the very act of placing and fulfilling the order starts a whole new process that can be inefficient, time-consuming, labor-intensive, and vulnerable to mistakes and errors. First your salesperson has to place the order. Maybe they call the back office or send an email, or maybe they even write it down and bring it back to the office. Then someone in your office may have to contact your warehouse or fulfillment center to execute the order.