---
title: Features of an Effective Online Order Management System
description: When evaluating an order management system for your wholesale business, consider features that benefit customers, empower reps, and optimize logistics.
---

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# [Features of an Effective Online Order Management System](https://www.nowcommerce.com/blog/features-of-an-effective-online-order-management-system)

 Written by [Now Commerce Team](https://www.nowcommerce.com/blog/author/now-commerce-team) | Dec 8, 2015 9:43:20 PM

As a manufacturer or wholesaler, your company likely manages a substantial volume of orders across a diverse product range. It's crucial to implement an exceptional online order management system that seamlessly integrates with your existing infrastructure. Opting for software specifically designed for wholesalers and manufacturers not only streamlines your back-office operations but also empowers your sales reps and customers to place orders online and access their account information effortlessly. This straightforward enhancement ensures your business operates smoothly, with orders dispatched efficiently.

## QuickBooks Integration

QuickBooks stands as the preferred choice for small and medium-sized enterprises. By integrating [an order management system that directly connects with QuickBooks](https://www.nowcommerce.com/blog/quickbooks-order-management-what-smbs-need-to-know), you significantly enhance your operational efficiency. This seamless connection ensures that information flows effortlessly between the two systems, saving you valuable time that would otherwise be spent on manual data entry. When a customer or sales representative places an order through the management interface, it is automatically recorded in QuickBooks, eliminating the need for additional office handling and minimizing the risk of errors.

## Customer Management

The online order management system you select should offer your wholesale customers a straightforward, efficient, and personalized online sales experience, enabling them to effortlessly order products from your company. Additionally, it should allow them to track their order status right through to delivery. By granting customers access to their information, you eliminate the need for them to reach out to your sales team with basic inquiries they can resolve independently. Key features to consider in your [customer management software](https://www.nowcommerce.com/blog/increase-customer-engagement-with-order-management-software) include:

#### Customized Order Forms

#### Order information and history

#### Stock information

#### Shipping information

#### 24/7 Availability

## Sales Rep Management

Ensuring your team can swiftly access and relay information to customers is crucial. Order fulfillment can be time-intensive, so [equipping your sales reps with the right tools](https://www.nowcommerce.com/blog/give-sales-reps-the-edge-with-b2b-order-management-software) is essential for them to work efficiently and effectively. Key features to consider for your sales reps in an online order management platform include:

#### B2B online order forms

#### Customer specific pricing

#### Track and access customer information

## Warehouse Integration

To ensure these new systems operate seamlessly, it's essential to incorporate warehouse integration. Key features such as real-time data synchronization, electronic order transmission for shipments, and accessible shipping information streamline logistics, guaranteeing precise order fulfillment. When [evaluating the ideal order management system](https://www.nowcommerce.com/blog/order-management-software-makes-it-simple-to-handle-b2b-ecommerce) for your business, consider features that enhance customer experience, empower sales representatives, and optimize logistics.

[View full post](https://www.nowcommerce.com/blog/features-of-an-effective-online-order-management-system)

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