The difference between B2B and B2C ordering is beginning to disappear. B2B eCommerce ordering is increasingly resembling B2C ordering.
Cloud-based order management software solutions for wholesalers, distributors, and manufacturers are the main catalyst for this B2B ordering transformation. These online solutions are integrated with popular accounting systems like QuickBooks. Businesses specializing in B2B sales use innovative solutions to upgrade their order management systems and respond to customers' growing expectations.
Traditionally, bulk orders from distributors, wholesalers, and manufacturers were facilitated mostly through catalogs and call centers. Retail customers are reached more through a shopping experience, which is meant to delight them into buying an item. Because B2B customers typically consist of loyal customers already sold on the products, the shopping experience wasn't a top priority. Also, the complexities of B2B ordering, compared to B2C, determined the type of ordering experience.
With SaaS order management services, the ordering experience for B2B and B2C customers is becoming increasingly similar. It's essential to recognize that B2B customers are also familiar with B2C ordering systems from retailers, which elevates their overall expectations. Fortunately, with innovative order management solutions tailored for B2B sales, businesses can confidently meet and exceed these rising expectations.
Offering B2B customers helpful and useful features to enhance their ordering experience is something every business should be interested in doing. Businesses can now integrate a simple SaaS add-on to their QuickBooks and their customers will have features such as:
Customers can order from anywhere and anytime on their mobile devices, and businesses facilitating this flexible ordering trend are capturing more sales and loyal customers. Online order management systems allow B2B customers to access their personalized customer dashboard anywhere there's Internet access, creating a 24/7 sales funnel for wholesalers, distributors, and manufacturers.
Although there are still complex differences between B2B and B2C orders, online order management systems are steadily creating more of a resemblance between the two. The upgraded ordering process is a win-win experience for businesses and customers, yet those who refuse to change are left behind.
Businesses can offer customers a personalized B2B ordering experience while benefiting from more streamlined and efficient processes. Integrated order management solutions create automation within their holistic business processes, making workflow simpler and more efficient.
Online purchasing will only increase, and advancing mobile technology will facilitate most of this growing trend. B2B customers are expecting more from ordering systems. Wholesalers, manufacturers, and distributors must consider upgrading their order management systems to meet these growing expectations.
The good news is that upgrading ordering systems is easier than ever. Businesses using QuickBooks can use an add-on portal to meet their B2B customers' needs. While the gap between B2B and B2C ordering diminishes, companies can ultimately use innovative order management solutions to enhance sales and productivity.