Many established B2B businesses are stuck in a rut. They’ve offered the same things, the same ways, for years – sometimes decades – and they don’t see why they should change.
B2B ecommerce is no longer “cutting edge” or “the latest craze.” For manufacturers, wholesalers, distributors, and importers who haven’t made the jump to digital yet, I only have one thing to say:
Any good B2B ecommerce strategy is going to be built on a solid foundation, but that foundation will crumble if it doesn’t take the needs of its customers into account.
B2B ecommerce is a strange beast — in many ways, it is extraordinarily similar to B2C ecommerce, and in other ways, it couldn’t be more different.
You probably started your business using excel spreadsheets, faxes, and emails to help you keep your orders straight. If you’re like many small B2B businesses, you have a stack of invoices printed to hand off to your warehouse staff to pull and fulfill orders.
One of the most difficult aspects of order management for wholesalers has always been the management of sales reps.
Thirty years ago, Amazon didn’t exist, the World Wide Web was still a twinkle in Tim Berners-Lee’s eye, and nobody (except maybe a few science fiction authors) could have possibly predicted the effect that ecommerce websites and online sales systems would have on the world.
Amazon is popular for a reason—the website provides a customer shopping experience that’s truly unparalleled.
Distributors, manufacturers, and wholesalers rely on B2B orders from loyal customers. What Customers Want in a B2B Order Site – is the question businesses should be asking. In order to retain repeat customers and gain new customers, innovative solutions have to be attained and implemented. Now Commerce helps businesses stay ahead of advancing technology, by offering a cloud based add-on for QuickBooks Pro, Premier, and Enterprise users.
QuickBooks integration with our Now Commerce Platform gives businesses a B2B e-commerce platform for managing online ordering. Within our innovative software are portals where sales reps, managers, and B2B customers can get access to advanced tools which simplify and enhance the ordering process.
Innovative technology is changing the way businesses operate and how they interact with customers. This is a simplistic statement, which means different things to different industries. For wholesalers, distributors, and manufacturers, this means an upgraded customer-facing interface with practical implications. Meeting customer expectations for retailers vs. wholesalers involves the difference between their integrated order management systems.