B2B eCommerce is no longer “cutting edge” or “the latest craze.” For manufacturers, wholesalers, distributors, and importers who haven’t jumped to digital, going digital isn’t a luxury or an optional necessity. This is something your customers have come to expect.
No matter their age, expertise, or even how many years they’ve spent in the industry (or how few), they’re familiar with online buying and selling on the B2C side of eCommerce. Everyone has gotten used to the ease and convenience of making quick orders online.
B2B eCommerce Is a Necessity for Manufacturers, Distributors, Wholesalers, and Importers to Stay Competitive
In addition, businesses are expected to provide an online order system. Overall, business has become more competitive than it has ever been.
The rise of globalization and the power of the internet means your customers have more options than ever. There are more manufacturers, distributors, wholesalers, importers, and exporters around the globe who are more than happy to undercut your product and offer something cheaper.
Offering the latest technology is one of the simplest ways for companies to attract existing customers and poach prospects.
You and I both know that the customer service level at many places will be well below what your customers and potential customers can expect when they work with you, but your potential customers may not know that.
What does all that mean? Your customers will probably judge your book by its cover.
If you haven’t taken the digital leap, if you’re not able to offer “simple” customer-oriented services, like a customer portal or digitally accessible invoices, then your potential customers will wonder why they should buy from you when they can “walk down the digital street” and buy from the guy who has streamlined the ordering process for them.
Now Commerce Lets You Provide Your Customers a Customized Online Ordering System
But it’s so much more than that.
One of the biggest problems with many online ordering systems is that they lack customization.
If every customer portal looks the same for every customer, that can be a real problem for a business owner who needs to change pricing, inventory availability, and other variables from customer to customer.
With Now Commerce, you can easily customize the order screen of every single one of your customers.
You can ensure that your big accounts get the discounts they need and access the range of products they desire, while your other accounts cannot see how much you’re charging the other guy or what products they have available for purchase.
You can customize this portal, and deciding which product images will be visible to your customers is simple: Ensure they see your branding and logo when they log in. You can even set date ranges and minimum orders and give your employees and reps access to the portal at various access levels.
The Now Commerce portal is connected with QuickBooks and your warehousing or other shipping system. These connections provide regular, detailed updates to your customers on the status of their orders while updating the information about that shipment in real-time across all your systems.
Learn How Now Commerce Can Help You Break Into the Digital Era
We’d love to talk to you more about how Now Commerce can improve your business, help you switch to digital, and give your customers the digital access they’ve come to expect.
