Build Customer Loyalty with Order Management Software

Order management software is a must for keeping wholesale customer accounts organized and relationships with customers running smoothly. Inaccurate or late orders can lead to dissatisfaction among your customers and possibly lost business. To avoid these pitfalls, an online order management system allows you to integrate order entry and order processing and lets the customer reap the many benefits of a coordinated system.  Here are just a few of those perks.

Build customer loyalty

Access to Product Information

Especially helpful with B2B customers, order management systems allow your customers to view your full product line.  Everything from units available, color, size, and location of products is communicated to the customer. By measuring the success of each product they carry, your customers can reorder the most successful ones or examine the wide range of selections to choose new products that meet the demands of their own clients.

Customers Place Their Own Orders

Accurate and on-time orders are a surefire way to keep wholesale customers happy and coming back for more. By allowing a customer to enter their own orders which are then transmitted right to your warehouse, you bypass any need to rekey the orders, keeping order accuracy intact. By allowing them to see current inventory availability, they know they will receive exactly what they ordered.  It allows the customer to be more effective with their own planning. 

View Purchase History

A customer’s ability to access their purchase history takes much guesswork and complication out of reorders. Rather than retaining records of what product they bought and when, customers benefit from the logs generated by such software.  They can access their history and turn future purchases into a simple “click and reorder.” 

Communicate Shipping Status

Giving customers access to their shipping and tracking information frees up their time and gives your sales reps and back office staff a break. No longer will they be interrupted by emails or phone calls from customers wondering when their stock will arrive. With an automated system, they can easily see when their product will come, enabling them to plan appropriately. 

Everything in One Place

Having a system that communicates with your accounting software and gives secure access to your customers to place orders and check pricing, inventory, shipping, and tracking information will speed up the entire order management process and create customer loyalty.