Few things are more exciting than getting the first sale from a new wholesale customer. After all, selling your products is the reason you're in business. Finally, getting that first sale is often the culmination of a lot of hard work.
However, receiving and fulfilling the order starts a whole new process that can be inefficient, time-consuming, labor-intensive, and vulnerable to mistakes and errors. First, your salesperson has to place the order. Maybe they call the back office, send an email, or maybe write it down and bring it back to the office. Then, someone in your office may need to contact your warehouse or fulfillment center to process the order.