You may be looking to increase customer engagement with order management software this year, though you may not know where to find the right product. Order management software is ubiquitous in the market, yet finding something that helps engage your customers with interactive and easy-to-use features is not always easy.
When buyers find out you don't offer a way to research and order products online, they'll quickly move on to your competitors.
It's one reason those of us here at Now Commerce designed software with a unique customer portal that lets buyers have a more personalized experience during the buying process. Your buyers will have an intuitive interface, control over how and what they order, and the ability to check inventory, check their order status, and view shipping information. We also provide more targeted search methods to find precisely what they want quickly.
All of this is designed with mobile in mind since many of your B2B buyers research and purchase products on their mobile devices.
Having better order management software ultimately helps you in other ways, including giving your buyers more freedom. Let's look at the various things you'll see improve when using our software.
Increasing Your Revenue
Because of our simplified search method, your customers can find exactly what they need in seconds based on category or sequencing. Their customized order forms will also show them the products and quantities they’ve ordered over the last several orders. With this targeted search method, buyers will appreciate this time-saving method. When they buy on a mobile device, it makes it even easier to find an item they need rather than having to do time-consuming searches.
Allowing your buyers to buy at will (and within minutes) means they'll always turn to you when it's time for them to make their purchases. As a result, you'll only increase your revenues. Because buyers can check their accounts for information 24/7, they'll also have more confidence in you, which is always the key to better customer engagement.
Increased Brand Loyalty
Branding on order management software is more important than you probably think. We let you brand your order portals with your logo so that customers always know where they are. Order forms are easy to customize as well with your branding design. Ultimately, equating your brand with the features you offer helps solidify a sense of familiar branding that buyers will always recognize.
Increased Referrals
Word can spread fast about how efficient you make the ordering process on your B2B portal. Your buyers will quickly start spreading the word about you to others in their industry, so they'll also start visiting you. Because easier ordering processes are rare enough in the B2B industry, they'll know you're one of the rare ones who took the time to improve the customer experience.
Reducing Churn
It's inevitable that some buyers will move on to a different company after a set period of time. However, when you can give them consistent reasons to stick around, your churn rate can reduce quickly. Continuing high expectations in how purchases are made only establishes more customer loyalty to keep them from bolting to the latest competition.
Find out more about our order management software and additional features that bring a new level of customer engagement.
