Order management software holds immense potential to excel, yet it's rare to find companies that truly innovate by adding features that genuinely support customers. Failing to simplify the customer experience undermines the pursuit of growth and customer loyalty. In the long run, this oversight can be detrimental as competition intensifies. Viewing customers as mere numbers can drive them to competitors who prioritize a more personalized and practical approach.
In today's digital era, the bar is set high for software that effectively addresses challenges and provides seamless access to information. With the advent of cloud technology, order management software can be elevated to new heights through universal accessibility. Empowering buyers with direct access to their accounts accelerates the order process and reduces the time your team spends on routine inquiries about sales orders.
Here, we answer what B2B buyers want in ordering software that helps make information easy to understand and access.
Inventory visibility
An efficient B2B eCommerce platform gives wholesale customers access to real-time inventory to see what is available when they place their orders. This also alleviates the need for sales reps or the back office to answer calls about inventory questions from buyers. This, in turn, can speed up the buying cycle.
Customers are looking for software that makes it easy to access information on inventory so there isn't any second-guessing on orders. This saves you from facing the pressure of answering calls or emails with buyers wondering why their order hasn't gone through.
Intuitive search
B2B buyers are seeking B2C-like features when using eCommerce platforms. Advanced search capability is a key feature that allows them to locate what they need quickly. An intuitive search function enables them to find what they need using familiar keywords. For returning buyers, this intuitive search swiftly guides them to the same products or similar options.
A platform that empowers customers to locate what they need through categorization and part numbers is essential. Displaying their previous purchases further accelerates the ordering process. A streamlined user interface with product images enhances buyers' perception of your company.
Customer-specific pricing
Price is just one aspect of buyers' decision-making process, yet it significantly influences their ability to adhere to a budget. By providing customers comprehensive access to their order history, they can easily find products that align with their financial parameters. This approach ensures they avoid overspending while adhering to strict budgetary constraints. Empowering customers with access to their pricing gives them control and reduces the need for back-office or sales representative involvement.
Mobile access
In today's mobile-driven world, ensuring the entire order process is accessible on the go is essential. By offering order management software designed with mobile accessibility, you can stay ahead of the competition. The interface should be intuitive and easy to navigate on all mobile devices, allowing buyers to find what they need effortlessly. Giving buyers the flexibility to place orders from anywhere, anytime, guarantees that you never miss an opportunity.
