When wholesale businesses are asked what practices in their customer ordering process cause the most problems, they often mention the following: 1) delays in shipping; 2) excessive employee time spent on order entry; 3) lack of access to sales data and inventory and 4) human errors throughout the process. When a situation presents itself for differentiation, there exists for every business with a customer base, an opportunity for improved market share and customer satisfaction. How can you guarantee that your wholesale order and fulfillment processes afford you a competitive advantage while reducing customer-related headaches?