Your sales team needs a sales portal for a very simple reason: Your inside and outside people are a team. Even in a small wholesale business, sales are rarely made by a single individual. A sales portal keeps your inside and outside people on the same page. Just as a sports team cannot function without a common playbook, your sales team will only reach their full potential when there is a common portal for them to use. Here is a breakdown of exactly how sales portals benefit sales teams.