If you run a B2B e-commerce platform, your entire business depends on your site. Most of your customers are probably doing business through your site, and if it doesn't fit what they want or need, they'll go somewhere else. When businesses need something, whether it's a lower price or more modern technology from a company, they'll do whatever it takes to get it. Unfortunately, some companies will even go as far as leaving a company they've been doing business with for years if it hasn’t caught up to their discerning standards.
Here are a few of the things that your customers are looking for in a B2B e-commerce platform.