Online marketing is especially important for many small- and mid-sized wholesalers, since they typically do not have a physical storefront that attracts customers. There are many different strategies companies can use to attract customers virtually. Here are six ideas you can use to grow your company’s online presence.
For businesses that sell products, marketing is everything. Advertising campaigns do not need to consume your entire company’s budget, though. Here is how to do wholesale marketing on the cheap.
Being recognized as a leader in your industry instills trust in your brand name and creates unique marketing opportunities. Best of all, any size business can take advantage of this opportunity. Here are six ways to begin establishing your brand as an authority.
Your sales team needs a sales portal for a very simple reason: Your inside and outside people are a team. Even in a small business, sales are rarely made by a single individual. A sales portal keeps your inside and outside people on the same page. Just as a sports team cannot function without a common playbook, your sales team will only reach their full potential when there is a common portal for them to use. Here is a breakdown of exactly how sales portals benefit sales teams.
Your order fulfillment system can be one of the most important aspects of your business, and when it is not up to date, your business suffers. If you are continuing to use a manual order fulfillment system, it is time you reevaluated your decision. There are a multitude of reasons that a more automated order fulfillment system can be more effective for your business.
Running a small business with minimal staff is particularly challenging when things get really busy. Identifying pieces of your process that can be automated will save time and help you get through those peak times. Your staff doesn’t want to skip lunch or stay late, and you don’t want to miss deadlines. Order entry software in the form of rep and customer portals can be a huge help.
If you use a 3PL to do your order fulfillment you are faced with the daily challenge of sending them your orders before the shipping deadline. Software that allows you to send your shipment requests to your 3PL in a batch without any data entry can be the key to speeding up the fulfillment process.
Does your 3PL (third party logistics providers, aka bonded warehouses or public warehouses) require you to perform order entry into their portal, or to create an order file that matches their specification, or worst of all, to email them individual pdf’s of packing lists?
A system that integrates your accounting software (such as QuickBooks) with your warehouse can save you time and money by speeding up the fulfillment process and by reducing re-ships and returns.
Customer retention is an important aspect of any business, including companies who sell B2B. According to KISSMetrics, acquiring a new customer costs seven times more than keeping an existing one. On top of that, existing customers tend to spend more than new ones do. The math is easy. If it costs less to retain a customer who will spend more, then at least some marketing resources should be spent on improving customer loyalty.
In order to keep things running smoothly in a product-based business it is essential that every aspect of order processing, from order entry to shipping to invoicing, happens quickly and efficiently. The order fulfillment process is much more involved and important than many small business owners and managers might realize.