Marketing at a trade show is a significant investment. Unless you happen to be located near a smaller, regional trade show, your travel, accommodations, space and exhibit will reach thousands of dollars. For small- and mid-sized wholesalers, the four- to five-figure price of advertising at a trade show may account for most of your annual marketing budget. Here are five ways for wholesalers to save money at trade shows, so that your costs do not become too much for your company.
Sales and customer service are important aspects of running a company that sells wholesale. Wholesalers have customers that are other businesses, but people make the buying decisions. Here are five sales and customer service ideas that wholesalers and all (B2B) companies can implement today to improve their sales and customer satisfaction.
“One picture is worth a thousand words,” as the old saying goes. For a company’s website, an image does things that words just can’t do. They are a key tool for grabbing attention, assuring a visitor that they are in the right spot, and quickly conveying concepts and large amounts of information. Here's why.
Online marketing is especially important for many small- and mid-sized wholesalers, since they typically do not have a physical storefront that attracts customers. There are many different strategies companies can use to attract customers virtually. Here are six ideas you can use to grow your company’s online presence.
For businesses that sell products, marketing is everything. Advertising campaigns do not need to consume your entire company’s budget, though. Here is how to do wholesale marketing on the cheap.
Being recognized as a leader in your industry instills trust in your brand name and creates unique marketing opportunities. Best of all, any size business can take advantage of this opportunity. Here are six ways to begin establishing your brand as an authority.
Your sales team needs a sales portal for a very simple reason: Your inside and outside people are a team. Even in a small business, sales are rarely made by a single individual. A sales portal keeps your inside and outside people on the same page. Just as a sports team cannot function without a common playbook, your sales team will only reach their full potential when there is a common portal for them to use. Here is a breakdown of exactly how sales portals benefit sales teams.
Your order fulfillment system can be one of the most important aspects of your business, and when it is not up to date, your business suffers. If you are continuing to use a manual order fulfillment system, it is time you reevaluated your decision. There are a multitude of reasons that a more automated order fulfillment system can be more effective for your business.
Running a small business with minimal staff is particularly challenging when things get really busy. Identifying pieces of your process that can be automated will save time and help you get through those peak times. Your staff doesn’t want to skip lunch or stay late, and you don’t want to miss deadlines. Order entry software in the form of rep and customer portals can be a huge help.
